We've done the research, and now it's time to wireframe and design a website that rocks. Modern website design is more than just visual elements and aesthetics; it also affects your SEO and rankings, powers your audience's perceptions of your brand, and influences your visitors' behaviors.
Whether starting from scratch or evaluating an endless stream of templates, there are a few essential recipes to follow and ingredients to use. Here, we’ll cover the base elements that can turn your online business and design dreams into gold when used in the appropriate manner and measurement.
six key factors of great web design
Overall layout and visual appearance
First impressions are critical, so you want to wow your target audience as soon as the web page loads.
Your color palette and fonts will directly inform your visitors’ opinions of your site and are what most novice designers start with.
Your text should be easily readable, meaning the body copy should be at least 16 pixels. Using a complementary font is ideal for headings or accents, but don’t go beyond three typefaces or unnecessary sizing adjustments.
Navigational elements — which can exist in a site’s header, body, and footer — simply serve to direct your visitors to the information they desire as quickly as possible.
Information should be easy to read and digest. Use headings and display text to organize sections and quickly let your readers know what information you’re providing.
Most WordPress themes or templates you buy from a developer already come prepared for mobile traffic.