Graphic Design

Good graphic design is an art, and a principle as every element--typography, colors, images, shapes, and patterns can draw the eye while conferring a message: your message. Emotions can be invoked and actions inspired, simply (or not), by a few lines of color.

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The Sinister Six of Graphic Design

Shapes

From ancient pictographs to modern logos, shapes are at the root of design.

Color

Color evokes deep emotion, and a designer can apply to any other element.

Type

The goal is not to simply place some text on a page but rather to understand and use it effectively to further the goals of the piece.

Art, Illustration, and Photography

Photographs, illustrations, and artwork tell stories, support ideas, evoke emotion, and grab an audience's attention.

Texture

Rich, layered graphics can create a visual texture that mirrors actual texture or creates the overall impression of it.

Lines

Lines divide space, direct the eye, and create forms.