Essays, Case Studies, & Projects

The Value of Time

By Iris Gomez | November 5, 2019
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A simple excursion with just one person is easier to book and plan for personally than to outsource the work to a travel agent.

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Show Me the Money: Monetizing Apps, Store Fronts

By Iris Gomez | October 8, 2019
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Part 1: Consider any recent acquisition by Facebook. Why do you think Facebook purchased the company? Suggest ways in which…

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Making the Mall a Better Place

By Iris Gomez | October 4, 2019
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aking advantage of a beautiful day, a full tank of gas and some spending money, I decided to take my youngest out for a drive to Woodbury Commons in Central Valley, NY

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Facebook and Twitter ARE Different

By Iris Gomez | October 3, 2019
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Facebook and Twitter are both social networks. Facebook is about connecting the user to their circle of friends and family so their layout is focused on those connections. You don’t see outside of your circle. Twitter is a public forum, though a user can refine their feed based on who they follow.

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Social Media and Business

By Iris Gomez | October 3, 2019
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How is social media being used in the businesses or organizations (governmental, geo-political, social…)?  Pick one case to illustrate your…

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Improving The New York Times Social Media Strategy

By Iris Gomez | October 2, 2019
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Minor changes will encourage reader engagement by making it easier to share content, directly from the New York Times homepage.

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Ubiquitous Computing and Social Technologies

By Iris Gomez | September 24, 2019
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Ubiquitous computing is where we are connected and interacting with our environment in an inconspicuous way.

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Basics and Implications of Search and the Page Rank Algorithm

By Iris Gomez | September 22, 2019
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Google’s monopoly on how users search has a tremendous impact on businesses. SEO (Search Engine Optimization) is an important consideration for any business who wants to be found on the internet.


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Subtleties in Searching

By Iris Gomez | September 17, 2019
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Search results aren’t just answers to a query, it’s knowing the context and relevance to the user of that query.

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Improving The New York Times Website

By Iris Gomez | September 12, 2019
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The NYT site closely mirrors the print edition which allows users to intuitively find relevant content at first glance.

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